Product Marketing Manager

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About the role Supertext is looking for a driven, hands-on Product Marketing Manager to help us shape the future of our offering. Next year is all about customer growth, and we are looking for a true builder to join us. While our overarching go-to-market (GTM) strategy is still evolving, you will own the critical engine driving it: product GTM. You won’t just be executing a playbook; you will be writing it.

You will own product positioning, craft compelling messaging, and work closely with our sales and product teams to attract new B2B customers. If you have a "can-do" attitude, love turning complex features into clear benefits, and have a flair for copywriting, we want you on our team. This is the job Product & Feature Launches (Feature GTM): Plan and execute product and feature launches, measuring their impact on customer growth and adjusting tactics as needed. You will own the GTM motion for all new releases.

Customer Discovery & Insights: Conduct regular customer interviews to sharpen feature positioning, unpack core buyer pain points, and funnel actionable feedback directly back to Product Management to help shape the product roadmap. Feature-Driven Pipeline Generation: Expand our demand generation engine. Design and execute campaigns around new releases that drive awareness and create a predictable inbound pipeline of Marketing Qualified Leads (MQLs).

Positioning & Content Creation: Develop clear, compelling value propositions tailored to our ICPs. Write high-converting copy for landing pages, email campaigns, case studies, one-pagers, and sales collateral. Sales Enablement: Arm the sales team with the tools, pitch decks, and competitive battlecards they need to close deals faster. Market Intelligence: Monitor the competitive landscape and market trends to ensure Supertext maintains a differentiated position.

Your profile Been There, Launched That: 2–4 years of B2B SaaS/digital product marketing experience, specifically with a track record of scaling inbound acquisition through successful product feature launches. You know how to lay the foundation. Voice of Customer Experience: Proven experience speaking directly with customers, uncovering qualitative insights, and translating user feedback into product recommendations and positioning. Metrics-Driven Pipeline Builder: You don't just create pretty collateral.

You know how to track MQLs, measure campaign conversion rates, and partner closely with Sales to optimise lead handoff and quality. Proven Copy